HINOKI
Partners

HINOKI
Partners

HINOKI
Partners

Let’s talk

We're former operators who've built, scaled, and exited PE-backed consumer tech businesses.

We've sat in the operator seat and know what actually works.

Work with operators who've transformed commercial performance in PE-backed consumer tech

Work with operators who've transformed commercial performance in PE-backed consumer tech

WHO WE ARE

HinokiPartnersworkswithPEfundsandportfoliocompanyleadershipteamstoacceleratecommercialperformance.WefocusonGTMexecution,revenuegrowth,andpost-acquisitiontransformationacrossthefulldeallifecycle. We’reavaluecreationpartnerforprivateequity.
HinokiPartnersworkswithPEfundsandportfoliocompanyleadershipteamstoacceleratecommercialperformance.WefocusonGTMexecution,revenuegrowth,andpost-acquisitiontransformationacrossthefulldeallifecycle. We’reavaluecreationpartnerforprivateequity.
HinokiPartnersworkswithPEfundsandportfoliocompanyleadershipteamstoacceleratecommercialperformance.WefocusonGTMexecution,revenuegrowth,andpost-acquisitiontransformationacrossthefulldeallifecycle. We’reavaluecreationpartnerforprivateequity.

Contact Us

2x

Organizations embedding transformation disciplines are twice as likely to sustain long-term impact

↑25%

Growth in PE firms applying consistent value creation models across portfolios over the past decade

+45%

Margin growth achievable through systematic deployment of operational value creation levers

Our Services

Commercial Value Creation

  • Pricing Architecture

  • Unit Economics

  • Pipeline Hygiene

  • Forecast Accuracy

  • Performance Management

  • Customer Profitability

Commercial Value Creation

  • Pricing Architecture

  • Unit Economics

  • Pipeline Hygiene

  • Forecast Accuracy

  • Performance Management

  • Customer Profitability

GTM Excellence

  • ICP Definition

  • Channel ROI

  • CAC Optimization

  • Sales Process

  • Capacity Planning

  • GTM Efficiency

GTM Excellence

  • ICP Definition

  • Channel ROI

  • CAC Optimization

  • Sales Process

  • Capacity Planning

  • GTM Efficiency

RevOps Infrastructure

  • CRM Governance

  • Data Hygiene

  • Operating Cadence

  • Pipeline Discipline

  • Revenue Dashboards

  • Forecast Management

RevOps Infrastructure

  • CRM Governance

  • Data Hygiene

  • Operating Cadence

  • Pipeline Discipline

  • Revenue Dashboards

  • Forecast Management

Our Process

FAQs

Who do you typically work with?

We work with private equity funds and PE-backed consumer technology companies. Engagements are typically sponsored by investment teams, operating partners, or portfolio company leadership with a clear mandate around growth, margin expansion, or execution.

At which stage do you typically get involved?

We engage across the investment lifecycle, including pre-deal commercial diligence, post-acquisition value creation planning, 100-day execution, and ongoing support through the hold period and exit preparation.

How do you typically engage with funds and portfolio companies?

Engagements are typically driven by a specific value creation mandate, such as commercial acceleration, margin expansion, or execution support post-acquisition. We engage either directly with the fund, alongside the operating partner function, or embedded with portfolio company leadership, depending on where ownership is best placed.

How do you align with fund objectives and incentives?

Our work is designed to align closely with the fund’s investment thesis and value creation objectives. Engagements are scoped with clear ownership, priorities, and success metrics, and structured to support decision-making and execution over the hold period.

What role do you typically play alongside management teams and operating partners?

We work in close partnership with management teams and operating partners, taking on ownership of specific value creation initiatives where additional execution capacity or operating experience is needed. Our role is designed to complement existing leadership, not replace it.

FAQs

Who do you typically work with?

We work with private equity funds and PE-backed consumer technology companies. Engagements are typically sponsored by investment teams, operating partners, or portfolio company leadership with a clear mandate around growth, margin expansion, or execution.

At which stage do you typically get involved?

We engage across the investment lifecycle, including pre-deal commercial diligence, post-acquisition value creation planning, 100-day execution, and ongoing support through the hold period and exit preparation.

How do you typically engage with funds and portfolio companies?

Engagements are typically driven by a specific value creation mandate, such as commercial acceleration, margin expansion, or execution support post-acquisition. We engage either directly with the fund, alongside the operating partner function, or embedded with portfolio company leadership, depending on where ownership is best placed.

How do you align with fund objectives and incentives?

Our work is designed to align closely with the fund’s investment thesis and value creation objectives. Engagements are scoped with clear ownership, priorities, and success metrics, and structured to support decision-making and execution over the hold period.

What role do you typically play alongside management teams and operating partners?

We work in close partnership with management teams and operating partners, taking on ownership of specific value creation initiatives where additional execution capacity or operating experience is needed. Our role is designed to complement existing leadership, not replace it.

FAQs

Who do you typically work with?

We work with private equity funds and PE-backed consumer technology companies. Engagements are typically sponsored by investment teams, operating partners, or portfolio company leadership with a clear mandate around growth, margin expansion, or execution.

At which stage do you typically get involved?

We engage across the investment lifecycle, including pre-deal commercial diligence, post-acquisition value creation planning, 100-day execution, and ongoing support through the hold period and exit preparation.

How do you typically engage with funds and portfolio companies?

Engagements are typically driven by a specific value creation mandate, such as commercial acceleration, margin expansion, or execution support post-acquisition. We engage either directly with the fund, alongside the operating partner function, or embedded with portfolio company leadership, depending on where ownership is best placed.

How do you align with fund objectives and incentives?

Our work is designed to align closely with the fund’s investment thesis and value creation objectives. Engagements are scoped with clear ownership, priorities, and success metrics, and structured to support decision-making and execution over the hold period.

What role do you typically play alongside management teams and operating partners?

We work in close partnership with management teams and operating partners, taking on ownership of specific value creation initiatives where additional execution capacity or operating experience is needed. Our role is designed to complement existing leadership, not replace it.